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Is How We Use Make-Up Changing Drastically?



One of the interesting consequences of the 2020 pandemic has been the change in how we use make-up.  In fact, make-up sales have fallen so sharply in many countries that it is thought that consumer tastes may have changed permanently.

What are the reasons for this?

There are several:
  1. The uptake of social distancing.  
  2. The number of people who have been working from home or only going into the workplace once or twice a week.
  3. The wearing of masks.

For obvious reasons: if you are at home more than before; you are not getting so close to others; or you spend much of your day hidden behind a mask - then you will perhaps consider make-up not as important as before.

In fact, a spokesperson from L'Oreal (the world's largest cosmetics company) has said that trends had been gradually gathering steam (even before the pandemic) including subtle "no-make-up make-up" or going completely barefaced.  Consumers are now looking for a more subtle or natural-looking make-up - changes that could well prove permanent. 

Meanwhile, a spokesperson from Estee Lauder announced that the company's "lipstick index" theory - which was that consumers would continue to treat themselves to the make-up bag staple even during times of economic turbulence - was no longer reliable given the number of shoppers who had stopped buying the product.

What about those eyes?

The use of eye make-up has not been affected so drastically with mask-wearers deciding to accentuate the eyes instead of the rest of the face. 

The change to skin-care treatments rather than cosmetics

We are increasingly turning our attention to skin-care lines instead - another way to more naturally boost our appearance without necessarily applying make-up on top.

Fortunately, help is at hand with a full range of 100% natural, gentle and safe skin-care products for  your skin.

Featured below are:

Simply Skin Vitamin Oil

This is a one-of-a-kind with its nutritional blend of oils to feed the delicate skin on your face, rich in antioxidants, vitamins, minerals and Omega fatty acids, all essential for the balance and nourishment of your skin.

For maximum benefits, apply a generous amount of Vitamin Oil to your face and neck (just before bed) as a deep nourishing moisture treatment - and wake up to a luminous and glowing healthy skin

Simply Eye Serum

This will target dark circles and any bags under the eyes and is made from a blend of pure natural essential oils as well as cold pressed or expeller pressed precious oil, working to nourish and hydrate your skin as well as improving texture.

The Eye Serum is used by placing a drop on the ring or pinkie finger and applying gently around the eye area, taking care to avoid direct contact with the eyes.  Use either morning and evening or just at night as part of your skin care routine. 

Simply Face Oil 

This is an all-purpose moisturizing oil which leaves absolutely no sticky residue.  Use a few drops every morning to a freshly cleansed skin so that it can drink it in while promoting a clear and glowing skin.

As with all our Simply range of skin products, it is made from a blend of pure natural essential oils and cold pressed or expeller pressed precious oils, helping to tighten and tone the skin while adding in a rich concentration of vitamins, minerals and powerful anti-oxidants, Vitamin E, Vitamin C, essential fatty acids and squalene.